At a time when everyone seems to have taken to social media to promote their business, brand, product and service, how can you cut through the noise and create relevant engagement with your customers? 

Firstly, find out where your audience spends most of their time and then go about formulating a plan to reach out to them. 

Co-founder of NP Digital, Neil Patel says "a lot of marketers get excited by the prospects offered by social media marketing and end up spreading themselves too thin across social networks, conducting activities on all of the major platforms.

However, this is one of the fastest ways to get into trouble and hamper any social media campaign and therefore, any chances of social media presence."

The team behind Social Media Tool, Buffer agree; "Most social media experts believe in prudence: that you might miss out on connecting with your true audience if you’re spreading yourself too thin on too many social networks."  

So how do you go about finding your audience? 

Start by identifying your customer profiles. Initially building out personas will help you understand where to look for your audience and identify where they are most active on social media. 

Look to your competitors, not to copy, but to develop your strategy. If you’re still not sure, contact some surveys and research of your current customer base to help. 

If you're still not sure where to start, read our Social Media Marketing Q&A which aims to answer your top social media marketing questions or contact our social media agency team to find out how we can help you.