As a business owner it's possible you might already be generating leads offline, the following will help you generate B2B leads online.

What are B2B leads? 

This is the term usually given to potential customers for a business. B2B or Business to Business refers to business conducted between companies, rather than between a business and individual consumer (B2C). 

How to generate B2B leads online:

Use these five simple steps to generate B2B leads online for your business. 

1. Consider your website: In order to generate potential customers and B2B leads online, you'll need to make sure your website is up-to-date and looking its best. Making a good first impression is crucial when generating leads as your website can be one of the first places a potential customer will go to find more information. 
   
   
2. Be brand aware: How are you showcasing your brand online? If you are not sure, then perhaps it's time for an audit. Are you communicating your brand effectively across all your channels? Consider your website, social media networks, emails and newsletters, advertising campaigns, and anywhere else you are showcasing your brand. Audit all aspects of your brand including; messaging, brand colours, and logo to ensure you are brand aware. Once you have completed your audit, put a plan in place to update any elements which need attention. 
   
   
3. Utilise LinkedIn: By now, most business owners will understand the power of LinkedIn in reaching decision-makers. However, just because you can reach out to any business owner, it doesn't mean you should. Think carefully about your potential customers and who they might be and, use LinkedIn to build relationships and learn more about what a potential customer might need. 
   
   
4. Brand champions: Businesses, ambassadors, employees, and customers can all be brand champions. Consider how they are communicating your business to potential customers and helping to generate B2B leads online. Are they sharing posts on social media, or connecting with customers on LinkedIn? Perhaps they are making referrals to potential businesses? If they can support your lead generation efforts then consider how can you empower them to do it more effectively. 
   
   
5. Lead generation advertising: Online advertising campaigns can offer results far quicker than some other lead generation strategies. For example; seeing the results from building long-term relationships on LinkedIn is likely to take longer than advertising your business to a highly targeted audience on the same platform. If you do have an advertising budget and the resources for a lead generation advertising campaign then consider where your audience is most likely to interact with your business and what your call-to-action or offer might be. 

Summary 

If you are looking to generate B2B leads for your business, you need to consider the online platforms and channels where your potential customers will be seeing your brand. If you have any questions, you can reach out to our team on Facebook and get in touch with Shape to find out more about our Digital Advertising lead generation services and Website Design services.