Running a business can be challenging - from staffing to accounting, client meetings to product development. It's no wonder that business owners struggle to find time to do any of their social media marketing (or other digital marketing). 

Here are some tips for making time for social media marketing

Block out a specific time for social media 

Whether it's daily or weekly, block out time in your (already busy) schedule to commit to social media marketing.

Social media marketing can seem overwhelming at first. Ensure you have a social media marketing strategy in place and you are working towards achieving a goal. This can help to break it down into more manageable chunks that you feel committed to achieving within your allocated time. 

Get some help

Rather than trying to do it all yourself, consider using a social media management tool to help you create, schedule and analyse. Not only will a tool help you to save time, but it will allow you to bulk create content and schedule multiple posts - set it then forget it. Once you do come back to your allocated social media time, you can check through the results, learn and improve your content further. 

Outsource if required

Whilst you can keep it simple at first, post a small amount consistently throughout your social platforms, there might come a time when you want to up your game on social media. Consider outsourcing tasks, such as social media marketing to experts in the field. They will help to craft a long-term social media strategy, implement it and focus on growing your account with your objectives in mind - speak to our social media agency in London.

Taking time to develop your social media marketing can be difficult at first, however, with 64% of people preferring to message a business on social media than call - it will be worth the investment! 

Image Credit: Tracy Le Blank, Pexels